Family Managed Business Program (FMB)

It is estimated that worldwide, a major chunk of businesses (65 to 80%) in the world are family firms and in India it is as high as 85% in India. FMBs make a significant contribution to the GDP of economies, stock market capitalization and employment.

Post 1991 (Liberalization of Indian Economy), Indian FMBs faced stiff competition from the global giants. FMBs that were proactive and flexible in their approach, survived and flourished. FMBs that could not withstand the pressure of the competition, failed to either survive or become leaders in their field.

Durgadevi Saraf Global Business School proudly announces the launch of an 11 months program in Family Managed Business to cater to the growing needs of Indian FMBs.

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Course Structure
Program Objectives
Eligibility
Who should attend?
Duration & Pedagogy

Term 1

Course No	Name of the Course
1	Essentials of Finance for FMBs Basic Financial Accounting, Baiscs of Finance and Managerial Economics
2	Essentials of HRM for FMB Introduction to Organizational Behaviour, Principles of HRM, Managerial Communication
3	Essentials of Marketing for a FMB Introduction to Marketing Management, Consumer Behaviour, Basic Marketing Concepts
4	Essentials of Business Operations for FMB Introduction to Operations Management and SCM
5	Term End Project – I Project Work

Term 2

Course No	Name of the Course
6	Strategising For Family Business Strategic Management : Introduction, Importance, Applicability to FB, Growth Strategies for Family business,
7	Legal Aspects Of Family Business Legal Aspects of Family Business, CG issues in Family Business, Taxation Laws of Family Business
8	Managing Finance for a Family Business Capital and Liquidity Management in Family Business, Analysis of Financial Statements,Corporate Taxation for FMB
9	FAMILY BUSINESS ORGANIZATION Organization Structure and Design for FB, Family Business Leadership, Succession Planning, Family Business Compensation
10	Term End Project – II Project Work

Term 3

Course No	Name of the Course
11	Growth And Expansion Of Family Managed Business Entrepreneurship and Opportunity for FB, International Business and Globalization, Business Development Strategies, New venture creation, Opportunity Scanning and Feasibility
12	Taking the Family Business to the next level Corporate Branding and Product Branding, Integrated Marketing Communication, Digitalization of Business, Funding Opportunities
13	Emerging Trends in Business Data Analytics, Management of Technology and Innovation, Data based Decision Making, Driving growth through Innovation
14	End Term Project End Term Project Work

To impart a balanced mix of conceptual frameworks imbibed with family and society’s needs
To enable the participants to develop an understanding of sustainable family enterprises
To enable the participants establish a strong foundation for their family business with contemporary outlook
Appreciate the functional aspects of business
To enable the participants to develop a Vision to take their business ahead.

Applicants must have completed a formal degree in any of the disciplines viz. Science, Commerce, IT, Engg. Etc in 10+2+3 or 10+2+4 pattern

This Program is open to candidates of any gender.

Work experience is not essential, however, candidates with up to maximum 5 years of work experience either in own family business or any other organization are welcome to apply.

Close members of a Business Family, with the prescribed qualifications, either already involved in the family business or about to take a meaningful role in the family business
Anyone in the age group of 20 to 35 years, with the prescribed qualifications, preferably next generation of Family Business Owners
Young Adults with the prescribed qualifications with or without experience in running a business but who nurture entrepreneurial ambitions

The course is of 11 months duration. The delivery of the program will be through live online lectures scheduled during weekends (Saturdays and Sundays, 5 hours on each day). The pedagogy followed would be participative and interactive lectures, case studies, group exercises, Guest Lectures etc. Industrial Visits may be organized at additional cost subject to a minimum number of students opting for the same, but at the sole discretion of DSGS.

Course Structure

Term 1

Course No	Name of the Course
1	Essentials of Finance for FMBs Basic Financial Accounting, Baiscs of Finance and Managerial Economics
2	Essentials of HRM for FMB Introduction to Organizational Behaviour, Principles of HRM, Managerial Communication
3	Essentials of Marketing for a FMB Introduction to Marketing Management, Consumer Behaviour, Basic Marketing Concepts
4	Essentials of Business Operations for FMB Introduction to Operations Management and SCM
5	Term End Project – I Project Work

Term 2

Course No	Name of the Course
6	Strategising For Family Business Strategic Management : Introduction, Importance, Applicability to FB, Growth Strategies for Family business,
7	Legal Aspects Of Family Business Legal Aspects of Family Business, CG issues in Family Business, Taxation Laws of Family Business
8	Managing Finance for a Family Business Capital and Liquidity Management in Family Business, Analysis of Financial Statements,Corporate Taxation for FMB
9	FAMILY BUSINESS ORGANIZATION Organization Structure and Design for FB, Family Business Leadership, Succession Planning, Family Business Compensation
10	Term End Project – II Project Work

Term 3

Course No	Name of the Course
11	Growth And Expansion Of Family Managed Business Entrepreneurship and Opportunity for FB, International Business and Globalization, Business Development Strategies, New venture creation, Opportunity Scanning and Feasibility
12	Taking the Family Business to the next level Corporate Branding and Product Branding, Integrated Marketing Communication, Digitalization of Business, Funding Opportunities
13	Emerging Trends in Business Data Analytics, Management of Technology and Innovation, Data based Decision Making, Driving growth through Innovation
14	End Term Project End Term Project Work

Program Objectives

Eligibility

Applicants must have completed a formal degree in any of the disciplines viz. Science, Commerce, IT, Engg. Etc in 10+2+3 or 10+2+4 pattern

This Program is open to candidates of any gender.

Work experience is not essential, however, candidates with up to maximum 5 years of work experience either in own family business or any other organization are welcome to apply.

Who should attend?

Duration & Pedagogy