Durgadevi Saraf Institute of Management Studies organised the Thought Leadership Forum V on 18March, 2016. Mr. Datta Nadkarni, VP-Strategic Alliances of United Software Associates was our Thought Leader. He is an experienced Fortune 500 VP/ CMO/ Marketing Strategist for Global Brands like Farmers, Philips, Vision-Express, Lenscrafters, Coca-Cola, Colgate-Palmolive, Mastercard and Partypoker.com. The theme of the event was Brands & Beyond.
Through interesting short stories, he shared his professional experiences of creating a brand like Gold Spot, Coca-Cola & others. He agreed on the Transformation that has happened in Advertising sector in the last couple of decades, yet he emphasised on sticking to the basic 4Ps of Marketing with an identification of right segment to have a better impact.
The profound knowledge sharing by the Thought Leader made the session an enriched one. The motivating speech of Mr Nadkarni has left an indelible impression on the minds of young DSIMSians and would be brand creators.