Touge : A Marketer’s Drift 2017

Durgadevi Saraf Institute of Management Studies (DSIMS) organised a very informative & interesting conclave sponsored by Shoppers Stop at their campus on Sunday,22nd January, on the theme, Indian Marketers-“Their ability to innovate: Issues and Challenges”.

This was the fifth Marketing Conclave, which has become a signature event at DSIMS.The event was patronized by corporate professionals, academicians and management students from top notch B-Schools.

Mr.Ranajit Ghosh, National Director, Maxus India, Group M ,delivered the keynote speech, emphasizing the need of transformation for effective & efficient innovation.

Prof.Ravi Banerjee, convenor of the conclave, who delivered the welcome address, stated the issues and challenges faced by organizations during transformation & innovation, thereby throwing the theme, open for panel discussion.

The essence of the same was that a surprising number of innovations failed not because of some flaw or because the market was not ready, but due to wrong insights gathered by the companies, leading to wrong ideation & initiatives, faulty implementation to ultimate failure.

The learning was that companies should establish a strong connect with the customers in order to understand what they need & want.

The panellists were Mr.Atul Natu(Godrej),Mr.Alok Kapoor(Mahindra), Mr.Salman Bukhari(Luxury Brands Consultant),Dr.Ranjan Choudhary(NITIE) & Mr.Kallappa Pattannashetty(Mondelez International).

Touge’17 encapsulated brain stirring events like Brand Nerd, Market Mayhem & Product Niti. The events were judged by Mr.Umesh Dubey from Unilever & Mr. Sanjeev Chawla from IBM.