The Bi-Annual Research Journal “The Management Quest” is published to attract good research papers, case studies, book reviews etc. from Academia and Industry in management and allied areas like Finance, Marketing, HRM, Operations & Supply Chain, Behaviour Science, Economics, Law, Business Ethics, Corporate Governance, CSR etc. The Journal should focus on contemporary issues with the aim to support Corporates and Industry and provide viable solutions based on empirical evidence and analysis. The Journal will be double blind peer reviewed by eminent researchers from Academia and Industry.
The Management Quest – Online Journal, Volume 1 Issue 2
1. A Comparative Study on the Perception of Celebrity Endorsement, Brand Congruency and Attitude towards Advertisement on the Buying Behaviour in Durable and Non-Durable Goods
– Prof. Khushboo Makwana, Dr. Yogeshwari Phatak and Dr. Pragya Sharma
2. Personality Traits as a predictor of Emotional Intelligence among the Gen-Y
– Ravindra Dey and Rose Jose C
3. A Study on Attributes of Girl Students of Home Science Degree Colleges towards Capital Market as an Entrepreneurship Activity
– Dr Irfan I. Lakhani and Prof. Aasia A. Radiowala
4. Probing the E-commerce Market Readiness of Bangladesh
– Mr. S M Feroj Mahmood, Bangladesh
5. Intellectual Capital Philosophy in Accounting and Financial Engineering and Applied Models
– Ms. Maria Ilka, IRAN
6. Conceptual Framework of Performance Evaluation
– Dr. Sadhana Ghosh
7. Connecting Mythology and Management
– Dr. Dhanashree Mahadevan Potey