Touge : A Marketer’s Drift 2014

Marketing Conclave: Touge ’14 – A Marketer’s Drift

Durgadevi Saraf Institute of Management Studies (DSIMS) organized its IInd Marketing Conclave – Touge’14 at their campus on Tuesday, 18th February ’14. The event was patronized by senior corporate professionals, academicians and management participants from top notch B-Schools.

The key note speaker Mr. Manoj Paul, Ex. COO Bharti Airtel highlighted the importance of Product Innovation, Pricing Strategies & out-of-box thinking as the must-focus marketing planks for all organizations. Mr. Pradeep Lokhande, CEO, Rural Relations emphasised the significance of drastic opportunities & challenges in the rural markets which the corporates & students must take cognizance Dr. Rakesh Singh, Director of DSIMS emphasized that the rural markets still need a major structural shift & impetus to catch up with the happenings in the urban world. The welcome address was delivered by Prof. Ravi Banerjee.

The essence of TOUGE’14 was panel discussion titled “CONTEMPORARY MARKETING CHALLENGES – STAKEHOLDER VALUE MAXIMIZATION”. The discussion boasted an erudite panel of speakers including Shri R. Suresh, Vice President Sales, UltraTech Cement Ltd; Shri Susshruth Apshankar, Assistant Vice President, Commercial Strategy, Idea Cellular Ltd; Shri Vaibhav Joshi, Head of Loyalty and Analytics, Shoppers Stop Ltd.; Shri Amiteshwar Singh, AVP – Marketing, Reliance Retail; Dr. Shri Ranjan Chaudhuri, Associate Professor-Marketing, NITIE besides the key note speaker. The discussion was moderated by Prof. Sharad Kanstia.?

The panelists provided valuable insights & shared real life corporate experiences woven around the marketing strategies being adopted by organizations to overcome the current marketing challenges in pursuit of stakeholder value maximization. The discussion & deliberation amongst marketing experts was very insightful, informative & interesting for all the participants. The vote of thanks was cast by Prof. Amit Shrivastava.

The IInd half of the full day event encapsulated brain stirring events like KWIZNATION, DIGIPLAN & $ELL IT for management participants where participation was received from institutions all across India including the likes of IIM’s, NITIE, NMIMS, TAPMI, Symbiosis etc.?

True to its aim, Touge’14 was a confluence of young guns, academicians and seasoned industry professionals.?

Touge 2014 – Theme?

A Marketer’s Drift is the 2nd edition of the Marketing Conclave enunciated by DSIMS on 18th February’2014. The theme – MARKETING DYNAMICS is woven around identification of emerging consumer needs, Innovative Product Development Strategies, Communication, Distribution & Controlling challenges. Market dynamics encapsulates the fac-tors that impinge the market eco-system. From of Economics standpoint, this would entail the dynamic interplay of various forces – Supply, Demand, Price, Quantity and others. From a Corporate perspective, Market dynamics corresponds to factors impacting the Business Model?

The marketing conclave will be helpful to all the participants, to prepare them to set out into a world where the market landscape is shifting dramatically, and new tools for marketing are changing the way marketers do business. This conclave showcases successful marketing professionals sharing their accumulated wisdom about the current state of marketing and how it has evolved. The panelists would also explore possible strategic options to overcome the current challenges in the form of technology, competition, changing consumer profile/behavior and the tools one needs to be successful in today’s marketplace.?

About Events

• KWIZNATION 2
  This event is related to brand, product and advertising that includes logo quiz, tagline, guess the brand ambassador and few questions related to brands and products that will be spontane-ous. This event will be judged by a specified set of organizing committee and the panel and this will be judged on the basis of performance of the team in all the rounds cumulatively?
  MOTTO: To test KNOWLEDGE
• DIGIPLAN:
  In today’s era 90% of youth are on Facebook and other social media sites (twitter, LinkedIn, YouTube etc.) and must have liked countless posts and pages of various brands. So, here in this event they have to make a Marketing Plan for a brand/company/product having no presence over the digital marketing platform, to penetrate the online and digital marketing world. This will be conducted in front of the audience and specified time frame will be given to work on any particular brand and its online marketing plan.
  MOTTO: To test CREATIVITY
• SELL IT:
  Buying and selling are understood as two sides of the same “coin “or transaction. One of the primary activities of marketers is sales. In “SELL IT” it reveals the selling skills of the participants who would be given certain materials and teams need to create an Innovative product within stipulated time and sell it. Here the participants will be given some material out of which the participants are expected to make any product and convince the audience and the judges to buy the product with their sell-ing skills and they will be evaluated 50% on the basis of audience votes and 50% by judges.
  Motto: To test Selling Skills